High Purchasing Power Consumer and Their Preferences

The electronic game consoles, the possession of rabbits as pets and adventure tourism, are part of the interests that consumers with high purchasing power in Costa Rica have.

Thursday, April 16, 2020

An analysis of the interests and preferences of consumers in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on the preferences and tastes of people who express interest in different types of products or activities.

According to the interactive information system, the population with the highest average income in the country shows interest in video cameras, audio equipment and game consoles. When each segment is analyzed, it can be seen that 1% of the population shows interest in video cameras, and of this group of consumers, 5 out of every 10 are between 21 and 30 years old.

The data shows that the population with the highest average income in the country shows interest in rabbits, reptiles, birds and horses. When each segment is analyzed, it can be seen that 5% of the population shows interest in rabbits, and of this group of consumers, 5 out of every ten are between 21 and 45 years old.

In the case of tourist activities, the Costa Rican consumer with a high purchasing power shows interest in activities such as adventure tourism and theme parks.

In this scenario of change in consumer habits due to the new commercial reality, CentralAmericaData has information on the interests, preferences and characteristics of consumers in Central American countries. By combining socio-demographic variables with mining methods and macrodata analysis, we can identify consumer behavior patterns in any market.

Do you need information on consumers in other Central American countries? Please contact us!

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