Heineken will Set Up Base in Panama

The subsidiary of Heineken International B.V. decided to establish its regional headquarters in Panama.

Thursday, August 27, 2009

Roberto Henríquez, Commerce and Industry Minister, stated that the brewer was attracted "not only by fiscal incentives, but also for geographical and logistical advantages offered by Panama for coordinating operations from their global headquarters in the Netherlands".

"With over $28 billion in assets, Heineken operates in five regions: Eastern Europe, Central and Western Europe, the Americas, Africa and the Middle East, as well as Asia - Pacific", reported Horacero.com.pa.

¿Busca soluciones de inteligencia comercial para su empresa?



More on this topic

Alcoholic Beverages: Beer Supply Increases

December 2018

In Costa Rica, the Treintaycinco company reported that, on December 10th, a new beer Lager began to be sold in the local market.

The company, which has been participating in the Costa Rican market for artisanal beers for five years, announced that it plans to compete in the local market for premium beers.

Mexican Microbrewed Beer for Central America

November 2014

Eighteen brands of beers from Puebla, Mexico, are expected to start selling their products in countries in the region in December.

It is expected that starting from December several brands of craft beers manufactured in Mexico will be sold in Guatemala, Honduras and Panama, as a result of the efforts in trade fairs organized in recent years.

New Brand of Beer in Guatemala

May 2011

Ajemaya, bottler of the Big Cola brand, has begun selling the Peruvian brand Franca.

The beer is being sold in shops and restaurants around the country, and targets the premium consumer segment.

"The beer market is dominated by Cerveceria Centro Americana and to a lesser extent, by AmBev, distributer of Extra and Brahva, which claims a market share of 20 percent." noted an article in Elperiodico.com.gt

'Cervecería Costa Rica' Expands China Distribution

August 2009

Since entering the Chinese market in January, the Costa Rican brewer has expanded its reach to six provinces.

To date they have exported 50 containers, each one with 1.512 boxes of 24 bottles, reported Gisela Sánchez, company executive.

"The company [Florida Ice & Farm] entered China by signing an alliance with brewer Tsingtao and also with distribution company Powsun, one of the top dealers of that brand in the Asian country", reported Nacion.com.

ok