Heat Maps for Real Estate Investments

Mobility analysis and geomarketing techniques have become key factors in the real estate investment process.

Thursday, December 9, 2021

In the process of searching and selecting areas for the acquisition of a property for real estate development, investors focus on finding those with the highest expected return on investment. This process, which until now was done using traditional financial and feasibility studies, has now become incredibly simple with mobility analytics and location intelligence based on Big Data.

What is a real estate heat map?

A real estate heat map is an analytics tool that uses visual cues, locations, mobility of people and vehicles, as well as numerical data, to distinguish different locations based on their performance. This tool uses different colors to represent various levels of mobility affluence in ranges of important real estate metrics.

Also read, "How to ensure the success of real estate investments?"

Using this analysis tool allows you to locate areas with investment properties for sale that promise good returns, making the process much easier and faster. Read the full article here.

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