Heat Maps Applied to Expansion Plans

Heat maps are used by retail giants to understand pedestrian and vehicular mobility patterns and thereby optimize their strategies for opening new points of sale.

Wednesday, December 1, 2021

At PREDIK Data-Driven we support global corporations in implementing a variety of expansion planning solutions. In this case, we will talk about how a transnational chain of stores dedicated to the sale of household goods was able to reduce its investment risks by selecting the most suitable locations with the best characteristics to attract its target consumers thanks to a mobility analysis.

CASE STUDY: GEOMARKETING APPLIED TO THE EXPANSION PLAN OF A CHAIN OF STORES FOCUSED ON THE SALE OF FURNITURE AND HOUSEHOLD PRODUCTS IN THE CITY OF SYDNEY, AUSTRALIA.

Problem to be solved

This business group, dedicated to the commercialization of furniture and household goods, needed to identify the most suitable areas for the opening and management of new points of sale in the city of Sydney, Australia, in order to maximize the performance of its stores.

Our Business Intelligent Solution
PREDIK Data-Driven developed a heat map that collects visual geographic information on vehicular and pedestrian mobility patterns in Sydney Australia. Read the full article here.



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