Health Tourism: What do Consumers Expect?

Dental treatments and preventive medicine are the services most demanded by tourists visiting Guatemala in search of medical attention.

Friday, February 28, 2020

Data from the Health and Welfare Commission of the Guatemalan Association of Exporters (Agexport), details that 40% of tourists demand dental services, 16% preventive medicine, 10% orthopedic, 7% cardiovascular and 6% plastic and cosmetic surgeries.

You may be interested in "Tourism and Travel: Consumer Interests and Preferences"

Adrian Alvarado, president of Agexport's Health Tourism Commission, said that "... the high level services, technology, and diversity of medical specialists, have attracted patients from the United States, Canada and Central America."

Alvarado added that "... the trend is growing as it is estimated that approximately 15 million people travel abroad each year in search of health and wellness services, spending on average between US$7,000 to US$15,000 per visit impacting the entire value chain."

Also see "Pharmaceuticals: Market Figures up to September 2019"

Regarding future perspectives, Alvarado said that "... The worldwide trend marks a growth in the demand for specialized services, oriented towards a healthier, sustainable and organic lifestyle, whose market is growing rapidly, especially in Europe and North America. To take advantage of this opportunity, the Health and Wellness Tourism sector will focus in 2020 on facilitating business through participation in international fairs."

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More on this topic

Guatemala: Health Tourism Up 18%

January 2016

Visitors from the US, Mexico, Colombia, Panama, Singapore and Italy are among a growing number of foreigners who came into the country for medical treatment during 2015.

Figures from the Tourism Commission of Health and Welfare at the Guatemalan Association of Exporters (AGEXPORT) indicate that the number of people who visited Guatemala in 2015 for various medical and dental treatments grew by 18% compared to the previous year.

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Demand for services such as pilates, meditation, relaxation, yoga, hot springs, healthy eating and fitness is growing worldwide and is becoming established as a trend to be considered by the tourism industry.

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