Harnessing the Power of Social Media

Social media can increase productivity, innovation, collaboration, reputation, and employee commitment with the organization.

Thursday, May 20, 2010

On-the-job use of social networks by employees holds the potential to transform the world of work.

Many well-known organizations are leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement.

New Manpower data reveals 75 percent of employers say their organizations do not have a formal policy regarding the use of social networking sites at work. This suggests that a clear majority of organizations are adopting a “wait-and-see” approach before developing their own formal policies on the use of social networking.

Leaders need to look for ways to harness the popularity and business value of social media in order to boost organizational performance and further corporate goals. But the focus of these efforts should not be to try to control employees’ social networking behavior; rather, it should be used to channel its use in directions that benefit organizations and their employees alike.

More on this topic

Are social networks useful for companies?

June 2014

Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.

According to a recent survey by Gallup Inc. published by The Wall Street Journal "...

A Community Manager

May 2010

Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.

Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.

Your Company in Social Networks

May 2010

It now seems indispensable to “be” in them, but keep in mind that it is very easy to make mistakes that lead to more problems than advantages.

Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.

Internet "Browsing" in the Workplace

November 2009

Increased usage of online social networks forces companies to regulate Internet access by their employees.

On the other side, an adequate use of social networks can be beneficial for companies, specially in the marketing department.

Osvaldo Madriz Ramírez, from BDS Asesores, analyzes the subject and lists which legal alternatives companies have for regulating their employees' internet access in work hours, and how they can enforce it.

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