Hardware Stores: Business in Central America

In the region there are nearly 4,000 retail points of sale of hardware products, 45% of which are concentrated in Guatemala and Costa Rica.

Thursday, May 3, 2018

Analysis by the Business Intelligence Unit at CentralAmericaData yields interesting results about hardware stores function and where they are located in Central American countries.

From Guatemala to Panama, there are just over 4 thousand establishments dedicated to selling hardware products, of which almost 25% are concentrated in Costa Rica, followed by Guatemala, where about 20% of the hardware stores in the study are located. 

About 14% of hardware stores identified in the region are located in Panama, mainly in the province of Panama, where around 200 establishments operate, and in West Panama, where there are about one hundred hardware stores in operation. 

When analyzing the number of establishments by brand in the entire region, it can be seen that 15 companies, most of which are present in all countries, account for close to 10% of the hardware stores that operate from Guatemala to Panama.  

In Costa Rica, the companies El Colono and El Lagar have the largest number of points of sale in the country. 

In El Salvador, for example, the hardware brands that have the most points of sale are ConstruFreund, Galvanissa, Lemus and Vidri Stores.   

In Guatemala, on the other hand, there is a greater diversity of brands than in other countries, and therefore, a lower concentration at the national level. Throughout the territory there are around 800 hardware stores.  

CentralAmericaData has a geolocation and identification system for analyzing commercial establishments throughout Central America. The tool allows points of sale to be identified and characterized by geographical areas of influence in each of the locations.  

For the development of this analysis only establishments retailing hardware items were taken into account.



More on this topic

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In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

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The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.

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Traditional Channel: Business Figures

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In Costa Rica, 2,220 grocery stores are reported to operate in different parts of the country, generating about $820 million in revenue, and 80% of their customers are located within a 1.5 kilometer radius.

Nacion.com reports that according to a study of the Fundes organization, in 2018 in Costa Rica there were 2,224 traditional grocery stores, and that most of the stores operate up to 14 hours a day and 80% of their customers live within a 1.5 kilometer radius of their location.

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Analysis carried out by the Business Intelligence Unit at CentralAmericaData shows interesting results regarding the location of automotive workshops and lubrication centers in Costa Rica.

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