Doing Business With Mobile Phones

The commercial potential of mobile devices continues to grow in emerging markets, where 93% of people check their phone in the first hour after waking up.

Wednesday, June 15, 2016

A global report by Deloitte highlights the growing business potential of mobile devices such as tablets and mobile phones, both in developed and emerging markets.

Five key elements highlighted in the report "Global mobile consumer trends: First Edition" .

  1. Mobility comes in all shapes and sizes—Almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50 percent have tablets, and seven percent own all three.
  2. Consumers can’t get enough mobile screen time—93 percent of the consumers in emerging markets and 78 percent in developed markets look at their phone within an hour or less of waking up.
  3. Text and instant message are consumer favorites—Globally consumers check text messages and instant messages (IM) first thing in the morning.
  4. mPayment usage is picking up speed—47 percent of emerging market consumers reported using their phones to make in-store payments compared to 20 percent of consumers in developed markets.
  5. Network versus Wi-Fi, a regional preference—In developed markets, 4G speeds are consistently higher than Wi-Fi speeds. Users in China consider 4G speed to be faster while commuting and in malls, whereas in Mexico users feel otherwise.

See full Deloitte report "Global mobile consumer trends: First Edition".

More on this topic

Shopping Done Using Cell Phones

November 2013

Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.

Panama: Opportunities for Digital Trade

September 2013

With internet penetration reaching 43% and more than 7.3 million active cell phone lines, Panama is fertile ground for e-commerce.

Panamaamerica.com reports that "According to studies by eMarketer, in 2012, global e-commerce grew by 21.1% to reach 1.000 trillion for the first time in history, and so far in 2013, sales increased by 18.3% and amounted to $1.298 trillion worldwide. "

IFC Invests in Mobile Banking Development in LA

October 2010

IFC made a $ 3 million investment and an additional $ 2 million for YellowPepper company in Panama.

The investment will support expansion of mobile banking and access to financial services in Latin America. This is the first capital of the International Finance Corporation (IFC, in English), in a mobile banking firm in Latin America and brings the total investment in YellowPepper to over U.S $ 15 million.

Being Over or Under 25

May 2010

The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.

A study by Retrevo, which attempted to establish if Social Networks can become addictive, also confirmed large differences between people under and over 25 on how they relate with general media and social media.

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