Elperiodico.com.gt reports that "Guatemala is the fastest growing country in the American brewing industry, explains Jean Jereissati, director of AmBev Hila-ex".

"... The Guatemalan market was not traditionally a beer market and there used to be a stronger participation of rums and spirits" ... but "... the participation of imported brands and the population's access to different stronger alcoholic products" changed that trend.

"... Figures from the Superintendency of Tax Administration (SAT) reveal that the market is dynamic. Up to June this year, the volume of beer distributed totaled 128.2 million liters, an increase of 46 percent from the 87.9 million reported in the same period in 2012. "

Source: elperiodico.com.gt