This plan breaks in $5,2 million for advertising the country abroad, $1,95 million for domestic advertising, $1,17 million for assistance and touristic information (including the "Safe Guatemala" campaign), $1,56 million to participate in international fairs, among other expenses.

Jorge Samayoa, head of Inguat, "... acknowledged they have no studies, measurements or feedback to determine if these campaigns are effective in bringing more tourists", noted Prensalibre.com.

Source: prensalibre.com

More on this topic

Guatemala: $5 million for Tourism Promotion

June 2018

To encourage the arrival of more tourists, the Inguat will be investing the funds in a new advertising campaign, which will target the markets of North America, South America and Europe.

With the aim of reactivating the flow of tourists into the country, which suffered a slowdown after the disasters caused by the eruption of the Volcán de Fuego, the Guatemalan Tourism Institute (Inguat) will be implementing a campaign that will have a reach of 120 million people in the markets of the United States, Canada, Mexico, Colombia, Germany, France, Italy and the United Kingdom.

2013 Tourism Promote Plan in Guatemala

April 2013

The Guatemalan Tourism Institute plans to spend $1 million on online campaigns to promote Guatemala as a tourist destination.

According to Peter Duchez, director of the Guatemalan Institute of Tourism (Inguat), as time passes Guatemala must be promoted online, as 95% of the decisions taken by tourists are based on the Internet.

Panama Invests $4 million in Tourism Promotion

May 2011

The Tourism Authority of Panama has launched a campaign for the international market called "Unimos al mundo" (Uniting the world)

Salomon Shamah, the Minister of Tourism, said the campaign will invest $4 million in 2011, while for 2012 there is an estimated guideline of between $6 and $8 million.

Guatemala Launches Tourism Campaign

April 2011

The initiative is supported by the participation of more than 60 companies in the tourism sector.

The 'Antigua Vívela' campaign seeks to highlight the values of the people living in Antigua, a popular Guatemalan tourist destination.

"The aspects of this city-brand that stand out are peace and cultural wealth, the urban and natural landscape, its traditions and its arts and crafts," comments the article in Elperiodico.com.gt.