Guatemala in World Franchise Council

The international body has accepted as a member the Guatemalan Association of Franchises, whose executives are hoping this will help attract more investment.

Tuesday, March 13, 2012

Julius Caesar Loarca Zea, project manager at the Guatemalan Association of Franchises, said the entry into World Franchise Council (WFC) opens the doors for national franchises to Europe and Asia.

The Guatemalan Association joined the WFC during the International Franchise Fair held in Mexico from 1st to 3rd March, according to an article in Prernsalibre.com.

Fiorella Perini, vice president of the Guatemalan franchisors, believes that entry to the WFC is a big step because it means Guatemala is not only a tourist destination, but also an opportunity for investment and making contacts. "This is a two way street, people will come to invest and local businesses can export their franchises," said Perini.



More on this topic

Boost to Franchises in Guatemala

May 2012

An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.

Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.

More Franchises to Come to Guatemala

March 2012

The Guatemalan Association of Franchises expects the arrival of six new franchises in the country, representing investments of $10 million.

This year six new franchises could come to Guatemala, where there are nearly 300 such companies, said Aída de Mancilla, president of the Guatemalan Association of Franchises (AGF).

Franchises in Guatemala

March 2011

Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.

According to information from the Guatemalan Association of Franchises (AGF), the 265 franchisees operate approximately 10.000 business units generating about 100 thousand jobs.

"According to information from consulting firm Francorp, the franchise offering is extensive, finding business opportunities ranging from U.S.

Guatemalan Franchises Target Brazilian Market

October 2009

Businessmen from the food sector are exploring the Brazilian market in order to expand their franchises.

Companies "Pollo Campero", "Go Green", "Los Cebollines" and "Tacontento" are studying this market for their expansion plans for 2010, reported Ricardo Camargo, secretary of the Brazilian Association of Franchises.

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