Guatemala: Work Starts on Creating Petén Brand

A technical committee composed of various sectors from Petén is developing a brand image to help the development of tourism in the department.

Monday, September 9, 2013

The information was announced by the director of the Guatemalan Institute of Tourism (INGUAT), Pedro Duchez. This will be the third brand to be developed after Guatemágica in Retalhuleu and Vive Xela in Quetzaltenango.

"The flagship tourism product for Peten has been 'Tikal one day' he said," but what do hoteliers gain from that? If tourists come and go on the same day, distribution is small, it can not go on like that. The message is that we need to innovate the product that is being offered in Peten", noted an article in

INGUAT's first commission will meet with the tourism sector in Petén on 17 September with the aim of grouping industries and forming a technical group.

"INGUAT Technicians are the people who make inspections and help you determine the most efficient route. After the route is validated, we proceed to developing an image, production and promotion strategy, "said Duchez.

More on this topic

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