Guatemala: Work Starts on Creating Petén Brand

A technical committee composed of various sectors from Petén is developing a brand image to help the development of tourism in the department.

Monday, September 9, 2013

The information was announced by the director of the Guatemalan Institute of Tourism (INGUAT), Pedro Duchez. This will be the third brand to be developed after Guatemágica in Retalhuleu and Vive Xela in Quetzaltenango.

"The flagship tourism product for Peten has been 'Tikal one day' he said," but what do hoteliers gain from that? If tourists come and go on the same day, distribution is small, it can not go on like that. The message is that we need to innovate the product that is being offered in Peten", noted an article in S21.com.gt.

INGUAT's first commission will meet with the tourism sector in Petén on 17 September with the aim of grouping industries and forming a technical group.

"INGUAT Technicians are the people who make inspections and help you determine the most efficient route. After the route is validated, we proceed to developing an image, production and promotion strategy, "said Duchez.



More on this topic

Guatemala Tourism Up 6% in First Quarter

May 2013

Between January and April 2013 668,403 tourists entered the country, compared to the 628,550 visitors who were admitted in the same period last year.

However, the Tourism Commission in the Congress of the Republic considers that the figures are overinflated, therefore they have not ruled out quoting Pedro Duchez, director of INGUAT.

Guatemala After High Level Tourists in Russia

March 2013

The Guatemalan Tourism Institute is attempting to attract new tourists to the country, through its participation in the 20th International Tourism Fair in Russia.

"We discovered that Russian tourists have a special interest in learning about Guatemala, attracted by the theme of the ancient Mayan culture and their living culture," says Peter Duchez, director of the Guatemalan Institute of Tourism (Inguat).

Guatemala: Tourism Quality Seal

February 2013

The Guatemalan Tourism Institute has launched the quality label "Q" with which companies will be certified on factors such as business management and customer service.

The tourism quality label will be implemented within three to six months, and seeks to help tourists differentiate quality among its competitors, improve product image and the level of customer satisfaction by continued compliance with quality standards.

Guatemala Hires Manager for Country's Image

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The Guatemalan Tourism Institute intends to award a concession to a public relations firm to improve the international perception of it as a tourist destination.

The Guatemalan Tourism Institute (Inguat) is planning to hire a company which will focuses on the promotion of positive news in the country through the internet, in order to attract visitors to the country.


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