Stephanía Calderón, Wendy’s marketing manager, explained that they expect to open two restaurants in 2010, one in September and the other by yearend.

Ramón Hernández, president of the Guatemalan Franchises Association, referred to Wendy’s expansion plans, stating that “in the food industry each brand has its own strategy. As an association, we have confirmed that fast food chains still have a lot of market to cover”.

Source: sigloxxi.com

More on this topic

More Restaurants in Guatemala

November 2017

The US company Denny's has announced the opening of its first restaurant in Guatemala City, which will be operated by a company of Honduran origin called Comidas Especializadas.

From a press release by Denny´s:

SPARTANBURG, S.C.--(BUSINESS WIRE)--Denny's Corporation (NASDAQ:DENN), one of the world's largest full-service family dining chains, today announced the opening of its first restaurant in Guatemala located on Liberacion Blvd. near the airport. The new restaurant is owned and operated by Honduras-based franchisee, Comidas Especializadas S. de R.L., led by experienced franchisee Mr. Roberto Larach, an existing Denny’s franchise partner. This newest location in Guatemala marks the 13^th country in Denny’s global portfolio.

More Investment in Fast Food Market

September 2017

In Costa Rica, the fast-food chain Taco Bell plans to open five new restaurants in the remainder of the year, and four more in 2018, in different parts of the country.

Through a press release, the company stated that in what remains of this year it will be opening stores in the residential and commercial center Bamboo Eco Urbano complex, Walmart San Sebastián, near La Merced Park in downtown San Jose, Rohmoser Square, and in Liberia.

New Fast Food Chain in Panama

November 2016

The US fast food company Wingstop has announced that through a franchise 30 stores will be opened in Panama and Colombia, starting from 2017.

From a press release issued by Wingstop:

DALLAS, Oct. 28, 2016 (GLOBE NEWSWIRE) -- Wingstop, Inc. (NASDAQ:WING), the award-winning wing concept with more than 900 locations worldwide, today announced that it has entered into an international expansion agreement with Colowing S.A.

Costa Rica: The Fast Food Market in 2016

February 2016

Thirteen fast food franchises will be opening 40 new stores this year, after 2015 saw the arrival of some new players and the departure of others.

A survey carried out by Nacion.com on the franchising industry revealed that about 40 new stores will generate 360 ​​jobs this year, compared to the 654 redundancies recorded in fast food restaurants segment in 2015.