Ericka Guillermo, from the Guatemalan Tourism Institute, explained they will invest in advertising campaigns, events and promotional fairs, as well as market research.

"She added they are looking for innovative advertising strategies, while identifying key markets to make focused investments", reported Prensalibre.com.

Source: prensalibre.com

More on this topic

Tourism: New Strategy in Guatemala

December 2019

Through a strategy that will be implemented in the coming years, the authorities seek to position the country as a gastronomic destination by 2026.

According to the National Gastronomic Tourism Strategy for the period from 2019 to 2025, to be implemented by the Guatemalan Institute of Tourism (INGUAT), the country will work in four axes.

2013 Tourism Promote Plan in Guatemala

April 2013

The Guatemalan Tourism Institute plans to spend $1 million on online campaigns to promote Guatemala as a tourist destination.

According to Peter Duchez, director of the Guatemalan Institute of Tourism (Inguat), as time passes Guatemala must be promoted online, as 95% of the decisions taken by tourists are based on the Internet.

Guatemala Launches Tourism Campaign

April 2011

The initiative is supported by the participation of more than 60 companies in the tourism sector.

The 'Antigua Vívela' campaign seeks to highlight the values of the people living in Antigua, a popular Guatemalan tourist destination.

"The aspects of this city-brand that stand out are peace and cultural wealth, the urban and natural landscape, its traditions and its arts and crafts," comments the article in Elperiodico.com.gt.

Guatemala to Invest $12 Million in Tourism Promotion

March 2011

Inguat, Guatemala's tourism authority, unveiled a $12 million promotion plan which includes advertising both in the country and abroad, as well participating in trade fairs.

This plan breaks in $5,2 million for advertising the country abroad, $1,95 million for domestic advertising, $1,17 million for assistance and touristic information (including the "Safe Guatemala" campaign), $1,56 million to participate in international fairs, among other expenses.