The event is being organized by the Guatemalan Chamber of Tourism and the Guatemalan Tourism Institute, and aims to be a window for promoting the country as a tourist destination and a platform for generating business among participants in the tourism sector.
The Fair will feature three areas, physical Expo Stands, virtual trade show and conference programs.
"Expo physical stands: There will be an exhibition area where Guatemalan companies can acquire a stand in order to have personal contact with international wholesalers from markets such as Costa Rica, Panama, Mexico, Canada, among others, as well as decision makers from major commercial, industrial and services companies operating in the country as well as the general public", reports Siglo21.com.gt.
From 10 to 16 October there will be a meeting of wholesalers and tour operators to promote the country's tourist destinations.
The event will be held at the Hotel Barceló Guatemala City. So far 1,600 appointments have been arranged , and projections are that deals will be closed worth $4 million, according to the Guatemalan Institute of Tourism (INGUAT).
With the European crisis and the fall in the number of visitors from that region, the Guatemalan Tourist industry is promoting itself in emerging countries and others where there are travelers with high purchasing power.
Pedro Pablo Duchez, director of the Guatemalan Institute, Inguat, spoke at the opening of the Travel Market, saying,
From 5 to 7 December 2012 the 18th interactive edition of the fair will take place in Panama in which tour operators from Central American and the Caribbean meet with buyers from Europe and the U.S.
MITM is a two-day interactive exhibition of, which is now 15 years old, providing market-oriented incentives, meetings and events, where tourism companies and travel agencies from the Americas and the Caribbean meet, in the form of pre-arranged individual appointments, with buyers from Europe and the U.S. to organize and set up incentives trips, meetings, conferences, congresses and events. Buyers are invited to participate in MITM after a rigorous selection process.
3.762 business meetings between wholesalers and businessmen in the region took place.
The event featured participation of 158 wholesalers and tour operators from 41 countries, 155 exhibitors from the region and 91 international media.
Laprensagrafica.com published, "This year, seven out of 10 participants attended the fair for the first time, this will open the doors to new business contacts, said Roberto Robles, director of the Guatemalan Tourism Institute (INGUAT). Next year's fair will take place in Panama."
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