Throughout the rest of the year Guatemala will take part in 39 tourist fairs in Europe, South America and the United States.
Thursday, June 1, 2017
The aim of the Guatemalan Tourism Institute (Inguat) is to strengthen marketing and promotion of the country as a tourist destination in the markets that traditionally have been the main emitters of tourists to Guatemala.
Jorge Mario Chajón, director of the Inguat, explained to Dca.gob.gt that"... the investment aimed at boosting segments such as nature tourism, adventure tourism, meetings, idiomatic tourism, weddings and cruises will be $2.5 million."
Fernando Lobo, director of the Sustainable Tourism Commission at the Guatemalan Exporters Association, commented that"...'Diversification in the sector has given way to countries focusing on attracting the attention of specific businesses, whose characteristics allow them to develop markets not only based on natural wealth, but also on culture, sport, health and knowledge."
With the aim of promoting the destinations of both countries, businessmen from the hotel sector of Quintana Room, Mexico, seek to create alliances with Guatemalan tour operators.
In Guatemala, a business meeting is held between Guatemalan tourism businessmen and a group of Mexican executives, headed by representatives of the Posadas hotel chain.
To encourage the arrival of more tourists, the Inguat will be investing the funds in a new advertising campaign, which will target the markets of North America, South America and Europe.
With the aim of reactivating the flow of tourists into the country, which suffered a slowdown after the disasters caused by the eruption of the Volcán de Fuego, the Guatemalan Tourism Institute (Inguat) will be implementing a campaign that will have a reach of 120 million people in the markets of the United States, Canada, Mexico, Colombia, Germany, France, Italy and the United Kingdom.
Authorities estimate that this year the number of visitors that will come to the country will be 2.2 million, 4% more than the flow of tourists registered last year.
Following an 11% tourist increase between 2016 and 2017, representatives from the Guatemalan Institute of Tourism (Inguat) project that this year the number of visitors will reach 2 million 197 thousand, a figure that is 4% more than the 2 million 119 thousand reported last year.
In the first eight months of the year, the number of tourists who visited the country grew by 14% compared to the same period in 2016, and businesses expect to close 2017 with an annual increase of 10%.
Between January and August this year, there were 432,712 tourists, 14% higher than in the same period last year. Regarding how the year will end, the director of Inguat, Jorge Mario Chajón, "... is more conservative in visualizing the whole year and considers that it will close at a rate of 10%, since September to November are average seasons and it wont be high season again until December."
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