Guatemala: Masesa Expands to the Region

The Guatemalan Motorcycle Assembler will export to Panama, Dominican Republic, Haiti, Cuba, Aruba and Jamaica.

Monday, September 28, 2009

The idea behind these new markets is to take advantage of the installed capacity of their manufacturing plant, which is capable of producing 300 motorcycles a day.

"... Masesa owns one of the largest workshops of Guatemala, and competes in a market with over 55 distributors", reports Prensalibre.com. "It currently assembles 84 units a day...".



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New Markets for Guatemalan Exports

October 2011

In the last decade the sector has been boosted as the number of countries receiving exports increased to 147.

In 2001, of the total foreign sales, 55.4% were to the U.S., 20.7%, to Central America, 6.5% to Europe and 17.4% to the rest of the world.

Ten years later in 2010, the U.S. receives 38.5%, Central America 26.3%, Europe 5.1%, and 28.1% goes to the rest of the world.

Nicaragua Looking for New Export Markets

December 2010

Next year, the Center for export aims to open non traditional markets such as China and Russia.

Roberto Brenes, general manager of the Center for Exports and Investment in Nicaragua, in his final report for 2010, noted that an increase in exports is expected for 2011, as external markets recover.

Cuban Market Unattractive for Costa Rican Companies

June 2010

Despite the efforts of Costa Rican exports promotion agency PROCOMER, sales to Cuba see little to no growth.

In the first four months of 2010, the country sold $3.1 million to Cuba, down from $4.5 million in the same period of 2009.

“This implies that bilateral trade between the countries has not been benefited by the reopening of diplomatic relations on March 18, 2009”, reported Nacion.com.

Guatemalans Switch from Cars to Motorcycles

April 2009

Automotive dealership Cofiño Stahl ventured into the motorcycle market after the collapse in car sales.

Car sales have decreased by more than 60% in the last year, forcing the sector to react and adapt. In the face of this situation, Cofiño Stahl, Chevrolet dealer, decided to enter the growing motorcycle market by importing and distributing the Chinese brand Genesis.

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