Guatemala: Internet Shopping Boom

Total online purchases made in 2012, which exceeded 500,000 transactions, were up 7% on those registered in 2011.

Thursday, January 10, 2013

Courier companies were surprised by the figures, which exceeded their expectations. "The market is healthy and growing each year," said Jorge Gomez, General Manager of TransExpress.

"According to Gomez, 2012 showed an annual growth of 17%, compared to the more than 400,000 transactions recorded in 2011, but the biggest move of the year came during the last week of November with Black Friday (last 23 November), and continued throughout December, peaking right at the end of the year.

'Those five weeks alone represented an increase of 33% when compared to the same period in 2011; we were handling up to 600 orders a day when the normal was less than 400' Gomez said." From an article by Alexis Batres for Elperiodico.com.gt.



More on this topic

Internet Shopping Increases in Guatemala

October 2013

So far in 2013, internet sales amounted to $80 million, 23% more than in 2012.

This was explained by Jorge Gomez, Guatemalan representative in the Latin American Business Courier Confederation. During 2012 Guatemala's eCommerce activities reported revenue of $65 million.

Guatemalans Buy 63% More Online

August 2012

Total online purchases made by Guatemalans during 2011 exceeded by 63% those of 2009.

The information comes from the latest survey by Visa, which includes purchases made by all companies with all credit cards, not only with VISA.

This year the projections are that Guatemalans will buy about $242 million worth of goods online, which would mean an increase of 30%.

Your Company Still Does Not Sell Online?

May 2012

The change in the way that consumers relate to companies that provide services and products is deepening.

E-commerce in Latin America grew by 42.8% between 2010 and 2011, generating an expenditure of $43 billion, which is double the sales in 2009, according to a survey on Electronic Commerce in Latin America conducted by AméricaEconomía Intelligence, and commissioned by Visa.

E-Commerce On The Rise In Guatemala

February 2010

In 2009, Guatemalans bought $8 million online, a 10% increase when compared to 2008.

The most sought after items were technological devices, e-books, magazines, books, CDs, DVDs and clothing.

Jorge Gómez, CEO of Trans Express told Prensalibre.com: “A couple of years ago, consumers used to make one or two online purchases each year. They now buy 10 to 15 times more”.

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