Guatemala: Agromercantil is now BAM

In order to provide better customer service, Agromercantil Bank now has a new image.

Wednesday, October 29, 2008

This new image better reflects the development and dynamism of the bank and its portfolio of products and services.
The recent introduction of BAM CEL, is an example of innovating service with which the clients of BAM will be able to carry out a variety of transactions via their cell phones, 24 hours a day and 365 days per year, the manager of BAM, Rafael Viejo, explained during the press conference that was held at the Hacienda Real in the capital.

More on this topic

Cabcorp Changes its Corporate Image

January 2013

The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.

From a statement by Cabcorp:

Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.

Walmart Transforms Image in Central America

December 2010

The new concept of the supermarket chain involves service transformation and product offer.

In an effort to stay ahead of the needs and tastes of customers, Walmart of Mexico and Central America developed a new retail concept called "Mas x Menos, the cool way to buy."

This new concept will cover all outlets in Walmart supermarkets of Central America.

Pepsi Changes Image

June 2009

Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.

CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.

Panama: Cable&Wireless changes image

February 2009

Cable&Wireless has presented its new image as part of its new marketing policy.

LA published on its website that "now the satellite and the print on the logo are more friendly to the eye," said a company spokesperson.

"The previous satellite had 24 lines while the current one has 11. The word "Panama" was also placed at the end of the logo."

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