Grupo M Changes Corporate Image

As part of its rebranding policies, the home appliances network will now be called Grupo Monge.

Tuesday, June 15, 2010

It owns 355 stores in Central America under several brands: El Gallo más Gallo, Monge, Play, El Verdugo and Almacenes Prado.

According to a press release, “the corporation has decided to use the last name ‘Monge’, as it bases its strength on being a family business. Our main strength is that we are a company based on family values, which have been extended to all its companies, which in turn operate as an extension of the family”.

More on this topic

Banco Nacional de Costa Rica Changes Corporate Image

January 2011

The bank ended 2010 with a change of its corporate image.

The investment, including new signs in all branches, amounts to $ 4 million.

"The uniformity of branches, as well as stationery, will take place throughout 2011 and will include all subsidiaries of the financial group: Vital BN, BN Securities, BN Funds and BN Corredora de Seguros," the article at reported.

Pepsi Changes Image

June 2009

Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.

CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.

Panama: Cable&Wireless changes image

February 2009

Cable&Wireless has presented its new image as part of its new marketing policy.

LA published on its website that "now the satellite and the print on the logo are more friendly to the eye," said a company spokesperson.

"The previous satellite had 24 lines while the current one has 11. The word "Panama" was also placed at the end of the logo."

Guatemala looking to strengthen commercial image

August 2008

The new officials of the Program of Investment and Tourism Commercial Aggregates in Guatemala are analyzing the possibility of relocating their commercial offices.

Guatemala needs to improve its commercial presence in those countries where its products are sold.
Based on the income generated, they hope to open three to six new commercial offices; an annual investment of approximately US$165 will be needed for each office.

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