Growing Importance of Labeling in Europe

Labels including the list of ingredients on food and beverage products are now the second most important factor in purchasing decisions of consumers in Europe, after the price.

Monday, November 3, 2014

From a statement by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):

The consulting firm Ingredion has conducted a study entitled The Clean Label Guide To Europe in which analysis is made of the importance of the clean label movement in Europe.

European consumers increasingly pay more attention to the composition of food products they buy and also how they are communicated on the package. The preference is for more natural, less processed goods made ​​with natural ingredients which contribute to a clean label. Avoiding additives has also become a priority for many consumers and transparency is valued as well as the artisanal values ​​of foods and drinks.



More on this topic

Europe: Sweet but Without Artificial Additives

February 2015

There is an increasing preference on the part of European consumers for confectionery products made from natural raw materials free from artificial ingredients.

From a statement issued by the Costa Rica Foreign Trade Promotion Office (PROCOMER):

Europe seeks confectionery free from artificial additives

Coffee Consumption Trends in Norway

January 2015

Certified organic products, labeled with details of the importer and personal sized or or small packages are some of the preferences of Norwegian consumers when consuming coffee.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

High concentration, with strong flavor and floury consistency are some of the features that coffee consumers in Norway are looking for.

Food Industry Trends in 2015

January 2015

"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.

The 5 Current Drivers of the Food Industry

November 2014

Snacks, natural oils and fats, clarity of labeling, focus on "Millennials" and amateur chefs.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

Five factors have been pointed out as playing an important role in the food industry in 2015

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