Growing Consumption of Natural Sweeteners

Projections are for growth of 5% a year in the demand for natural sweeteners with no calories up to 2017, occurring mainly in developed markets such as Europe, Japan and North America.

Tuesday, October 14, 2014

From a statement issued by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Increased global demand for natural sweeteners

Concerns about the rising levels of obesity and related health problems, in addition to taxes on sugar in different countries, have stimulated the development of the market for calorie-free sweeteners.

Within this category there has been a strong boost in natural products derived from plants such as stevia, which are becoming more and more popular and accepted by people who are familiar with it and are demanding natural substitutes for certain food products. According to Canadean, a market research company, it is projected that consumption of no calorie sweeteners will grow by 5% a year up until 2017.

More on this topic

Advantame Sweetener Approved in U.S.

June 2014

The Food and Drug Administration has approved the use of Advantame as a general purpose sweetener and flavor enhancer in foods.

From the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The FDA approves the use of the artificial sweetener Advantame

The U.S. Food and Drug Administration (FDA) has approved Advantame for use as a general purpose sweetener and flavor enhancer in foods, except meat and poultry.

Increased Consumption of Organic Products in Canada

June 2013

The U.S. supermarket chain Whole Foods is to increase from 9 to 40 the number of points of sale of organic products in Canada.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

John Mackey, CEO of Whole Foods, the largest U.S. chain of organic products, announced that the number of its supermarkets will go from 9 to 40 or more in Canada, as they expect their organic food market to continue to evolve as it has done so far. Mackey expressed his astonishment that Canada is one of the countries making the fastest progress in terms of awareness of healthy eating.

Guatemala Exports More Healthy Food

May 2013

Exporters are implementing techniques to elaborate low-fat, low in sugar products that do not contain artificial colors, because consumers in the U.S., Europe and Central America are more inclined to buy healthy products.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

Sweetener Market Grows in Costa Rica

July 2011

More and more brands are starting in a market that is beginning to become saturated.

A new product has recently hit the light or low calorie sweetener market, which are increasingly offering alternatives to those seeking a sugar substitute for their food and drink.

La Liga Agrícola de la Caña de Azúcar (Agricultural League of Sugarcane) has entered the market with the product Natuvia, a natural sweetener produced in the country in partnership with the Stevia Global Institute, who produce Stevia, natural fruit extracts which are 200 to 300 times sweeter than sugar and possess virtually no calories.

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