Get Aboard the Digital Train, or Get Left Behind

As a market, Central America is a faithful follower of foreign macro tendencies. Let’s see what’s going on in Colombia with the digital revolution.

Friday, May 7, 2010

All eyes upon it
By Paula Andrea Gaviria, May 7, 2010

All eyes upon it: this is how the digital industry stands now. It started 10 years ago, an upcoming business with many untrusting, doubtful customers. Today there is no doubt that the future is Digital, but why? Many people don’t know precisely why, but are somehow convinced of it.

Traditional advertising has been slowly losing ground, and media studies now show the exponential growth of digital: the EGM (General Media Study) showed that Internet has surpassed print magazines in reach…



More on this topic

Digital Marketing: How to Reach Customers?

August 2020

Understanding the socio-demographic characteristics of the ideal client, as well as knowing their interests, desires, motivations and challenges, is fundamental for reaching the consumers of this new commercial normality in the digital environment.

The health crisis, quarantines and social distancing measures in the countries of the region, forced individuals and companies to accelerate the adoption of new technologies, which caused the digital to become the center of all interactions.

New Digital Supermarket in Costa Rica

February 2020

Glovo, a company dedicated to home delivery, opened its first digital supermarket in the country, through which it will serve its customers located in San Jose.

The company reported that the supermarket will be available in the application already accessed by its customers and said the plan is that in the coming weeks will increase the number of products available.

Business Forum in Panama

April 2017

At the Annual Conference of Executives in Panama, to be held from April 26 to 28, discussions will take place on the technological advances that have been made and how companies can adapt to the "fourth industrial revolution".

"The future has arrived: Panama 4.0" is the name of the 2017 edition of the Annual Conference of Executives in Panama (CADE).

Digital Advertising Growing in Guatemala

December 2010

Attracted by its effectiveness and how easy it is to measure the impact of advertising targeting markets, as well as its relative low cost, advertisers increasingly use digital media.

While traditional media continue to lead in advertising investment, in Guatemala the portion of the budget devoted to online media - websites, social media and mobile devices is growing, reaching about 10% of the total, noting that the country is following the trend of developed countries, where even the reign of television as the premier advertising medium is being challenged by the Internet.

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