Geomarketing & Retail Expansion Plan: Case Study

Organizations rely on the effective use of big data and geomarketing techniques as the backbone of all their processes and decision making, reducing the risks of new investments associated with expansion plans and new store openings.

Wednesday, December 1, 2021

At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies. One of our clients, a regional sporting goods retail corporation, was able to reduce the risks of its expansion investment plan by relying on solutions generated by mobility analytics, location intelligence, geomarketing and point-of-interest characterization.

CASE STUDY: GEOMARKETING APPLIED TO THE EXPANSION PLAN OF A SPORTING GOODS STORE CHAIN

Problem to be Solved

The company, dedicated to the commercialization of sporting goods, needed to identify the most suitable areas for the opening and management of new points of sale in a Latin American country.

Our Business Intelligence Solution

PREDIK Data-Driven developed a probabilistic model that collects geographic, socio-demographic and subjective information about preferences and interests of potential customers of the points of sale of the retail chain. Read the full article here.



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