Business Intelligence big data foot traffic Retail geomarketing Infrastructure & Construction Real Estate geospatial data mobility of people retail Logistics advertising property market real estate agent Geographic Information Systems (GIS)

Location Analytics in the Real Estate Market

This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes.

Friday, September 17, 2021

Location analytics provides an unprecedented vision of the real estate market, analyzing real-time mobility data such as foot traffic, makes it possible to know the updated prices of economic areas and properties of interest, the development of construction processes, to optimize the real estate agents work routes, identify risk areas, etc.

You may be interested in: "Geospatial Data for Real Estate market".

By observing pedestrian flow patterns, real estate companies can know where their audience is coming from, allowing professionals to create an accurate picture of their customers behavior, having huge implications in terms of how to spend marketing budgets, analyze a competitive landscape, choose the next property, know which areas to invest in, etc.

Also Read: "Predictive Modeling: The New Real Estate Journey."

Why has location analytics become essential in the real estate industry?

It allows to maximize the financial performance of projects by optimizing the processes of identifying market gaps, investment properties, and low and high yielding assets.
Minimizes investment risk by making objective decisions on what, when and where to invest by analyzing different sources of information to find hidden patterns and gain new insights into the market.
Increases the efficiency of real estate agents in property management by allowing them to streamline the viewing process by understanding and finding possible delays due to deviations, traffic, events, strikes, etc.
Improve marketing campaigns by adding demographic data, satellite images, property reports and foot traffic maps.
Analyze competitors and benchmark their performance by understanding the behavior and trends of a target audience, gaining deep insight into the strategies that drive competitive results.
Generates valuable insights into customer behavior, which are then used to optimize marketing and sales processes to achieve a better close rate.

At PREDIK Data-Driven we generate intelligence solutions for the real estate industry to maximize its financial value by implementing location-based strategies.

Do you need Business Intelligence solutions in the real estate market? Contact us!

Name*

Last Name*

Email:*

Telephone (Country):*

Company:*

Title:*

Size of the Company:*

Industry:*

Yes, I want to receive a call from a salesperson*

Comments:*

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.

Need assistance? Contact us

(506) 4001-6423

Countries

Central America

Insight

foot traffic real estate agent Real estate growth Real estate development real estate investment funds real estate value big data geomarketing Business Intelligence Business and Investment Real Estate Infrastructure & Construction

Footfall analytics: Costco Wholesale Vs. Sam's Club

October 2021

Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale.

Footfall analytics, location intelligence and point-of-interest categorization have revolutionized the way the retail and wholesale industries implement expansion, commercial and operational strategies in the franchised warehouse clubs.

How does Data Analytics improve Outdoor Advertising?

September 2021

Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.

In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.

Analytics to understand customers' behavior patterns

September 2021

Customer behavior analysis it's important because it helps businesses to understand how users interact with a brand, now it can be done in a more objective and real way using Big Data management techniques

Customer behavioral analytics is the process of collecting and analyzing data, using technology tools such as Big Data, machine learning and location intelligence, help gain long-term insights of the average purchase value, customer lifetime value and users interaction with a brand, enabling companies to incorporate data-driven business strategies that facilitate decision making and revenue maximization.

How to Use Big Data in the Real Estate Market?

August 2021

Through techniques for managing large volumes of information, it is possible to carry out land studies, analyze the evolution of urban development in an area, and even optimize real estate marketing strategies, among other multiple uses.

By combining land data and maps, there are different types of analysis that help professionals and their clients to better understand the market and the factors that affect it, improve real estate predictions, find a desired location and observe the changes that occur there over time, and so on.