Fruits, Global Market and the New Reality

Berries, cherries and citrus fruits, fruits that due to their vitamin C content are generally associated with positive effects on the immune system, reported increases in sales in the US and European markets during March, April and May 2020.

Tuesday, September 8, 2020

In this context of new consumption habits, which emerged worldwide due to the outbreak of covid-19, banana sales (due to its high potassium content and its contributions to health) have been extremely positive.

You may be interested in "Vegan Foods: Consumers and Potential Markets"

The study carried out by the Promotora de Comercio Exterior (Procomer), details that "... although these dynamics are extremely positive, the categories with the highest growth for fruits and vegetables were both packed and canned with growth rates in the last week of May of +24.5%, as well as frozen products with a dynamism of +33.8%, both figures much higher than that of the fresh category which for that week was +14.3%.

See "Frozen Fruit: Export Price Still Down"

It is reported that increased home consumption in response to the pandemic closed most of the foodservice channel for several weeks, excluding home delivery or pickup services, which together with school suspensions and increased levels of work at home displaced most food product consumption to the home, boosting sales in the fresh, packaged and frozen retail channel.

The demand for fruits and vegetables has shot up across the different categories, but packaged, canned and frozen products have found even greater dynamism in their demand, as consumers have the perception that they have been manipulated to a lesser extent and are therefore safer, the document notes.

Download full report (in Spanish).

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More on this topic

Consumer Trends in the New Reality

September 2020

Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.

It has been six months since the first cases of covid-19 were detected in the region.

Processed Fruit and Vegetables: Opportunities in Chile

July 2020

The supply of processed fruits and vegetables by Chilean companies is largely complemented by inputs from other countries, with berries, apples, kiwis, peaches and uncooked vegetables being some of the most demanded products.

During 2019, Chilean imports of fruits and vegetables amounted to Ch$200 million, 54% preserved and 22% frozen, 19% juices and 6% purées and jellies, explains a study by the Chilean Foreign Trade Promotion Agency (Procomer).

Costa Rican Consumer in the "New Normal"

June 2020

The social isolation and restrictions generated by covid-19 transformed the market dynamics in Costa Rica, and in this new business context consumers have increased their interest in food such as fruits and vegetables, e-commerce and pest control services.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Increased Consumption of Fresh Fruit in Canada

November 2012

A survey entitled The Packer's Fresh Trends 2012 has revealed an increase in the consumption of fresh fruits mainly in people between 21 and 39 years old and in those over 59 years old.

A press release from Procomer states:

The survey, The Packer's Fresh Trends 2012, reveals an increase in the consumption of fresh fruits mainly in people between 21 and 39 years old and in those over 59 years old, whose preferences are those known as "super fruits" (these generate a direct benefit to the health of consumers), because of their nutritional content.

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