Fruits, Global Market and the New Reality

Berries, cherries and citrus fruits, fruits that due to their vitamin C content are generally associated with positive effects on the immune system, reported increases in sales in the US and European markets during March, April and May 2020.

Tuesday, September 8, 2020

In this context of new consumption habits, which emerged worldwide due to the outbreak of covid-19, banana sales (due to its high potassium content and its contributions to health) have been extremely positive.

You may be interested in "Vegan Foods: Consumers and Potential Markets"

The study carried out by the Promotora de Comercio Exterior (Procomer), details that "... although these dynamics are extremely positive, the categories with the highest growth for fruits and vegetables were both packed and canned with growth rates in the last week of May of +24.5%, as well as frozen products with a dynamism of +33.8%, both figures much higher than that of the fresh category which for that week was +14.3%.

See "Frozen Fruit: Export Price Still Down"

It is reported that increased home consumption in response to the pandemic closed most of the foodservice channel for several weeks, excluding home delivery or pickup services, which together with school suspensions and increased levels of work at home displaced most food product consumption to the home, boosting sales in the fresh, packaged and frozen retail channel.

The demand for fruits and vegetables has shot up across the different categories, but packaged, canned and frozen products have found even greater dynamism in their demand, as consumers have the perception that they have been manipulated to a lesser extent and are therefore safer, the document notes.

Download full report (in Spanish).

¿Busca soluciones de inteligencia comercial para su empresa?

Do you need to understand the new business environment of the fruit market? Contact Us

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423

More on this topic

Foods with Vitamin C Gaining Ground

March 2021

Despite the complications that affected international trade due to the covid-19 outbreak, in Costa Rica in 2020, imports of grapes and oranges increased, a rise that is explained by the preference of consumers for fruits containing vitamin C.

The Foreign Trade Report of the Agricultural Sector 2019-2020, prepared by the Executive Secretariat of Agricultural Sector Planning (SEPSA), details that last year imports of fresh oranges in the country amounted to $14.8 million, 38% more than what was reported in 2019.

Fruits and Vegetables: Interest in the Region Declines

December 2020

In recent weeks in Central American countries, the volume of searches and conversations on the Internet associated with fruits and vegetables began to decrease, a downward trend that continued until mid-November.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

Consumer Trends in the New Reality

September 2020

Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.

It has been six months since the first cases of covid-19 were detected in the region.

Costa Rican Consumer in the "New Normal"

June 2020

The social isolation and restrictions generated by covid-19 transformed the market dynamics in Costa Rica, and in this new business context consumers have increased their interest in food such as fruits and vegetables, e-commerce and pest control services.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.