Fresh Pineapple: Opportunities in China

Because the Asian giant is the world's largest buyer of fresh fruit and people are willing to consume new and tropical foods, the region's pineapple producers have the opportunity to increase their business with the Chinese market.

Monday, May 18, 2020

According to a study conducted by the Foreign Trade Promoter (Procomer), China remains one of the largest producers of fruit in the world, but quality remains a problem, so they are interested in imported fruit, added to consumers looking for better quality products as part of the search for a healthier lifestyle.

The document explains that "... Total fruit growth is forecast at 4% 2018-2019 to reach 195.5 million tonnes. Consumers have a strong preference for fresh fruit, and to a lesser extent processed-packaged fruit is consumed, as the latter only represents a small part of the total sales volume."

As far as competitive advantages are concerned, the study states that "... Costa Rica has a production area that on average is 1.6 times less than China. However, the yield per hectare is 3.5 times higher. Despite the fact that China has increased its pineapple production in the 2014-2018 period, Costa Rica produces twice as much in terms of tons."

Download full report (in Spanish).

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