Free Advertising

The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.

Thursday, December 9, 2010

The article by Ana Paula Flowers in Altonivel.com.mx, on how to attract free media attention is entitled "Need publicity? Do something crazy." But there is no need go that far, considering the risk of ending up in a psychiatric institution.

Perhaps it is only necessary to generate a special event like a day dedicated to employees coming to work dressed differently. Choose a different theme for each year and add an award for best costume.

Be sure to implement a good communication strategy for the media to learn of those weird things happening at your business.

More on this topic

Strategies for Getting Buyers to Choose Your Product

April 2014

The best management and efforts made by a company in design, development, production and distribution can be wasted because of a bad sales point.

An article by Oliver Perez Villegas in Altonivel.com.mx reports that "... Although the point of sale is the last increment in the business process, marketers are well aware that it is essential, especially when there is intense competition between products and brands.

How to Make Best Use of Social Networks

August 2010

Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.

Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.

A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".

When Graphic Design Hides the Message

November 2009

Much too often, advertising designers emphasize visual appeal too much, forgetting the most important: efficiently communicating a message.

And that translates into wasting money. With the crisis forcing us to reduce costs in every front, we must demand results from our advertising investment.

5 Key Items in Digital Communication

October 2009

Internet is like a gold mine for small companies: there is no easier or cheaper way of reaching the target audience.

However, we must take note of the different ways of using the web as a marketing tools, or we could be wasting time and business opportunities.

An article in Capital.com defines 5 items to pay attention to:

 close (x)

Receive more news about Communication Media

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Citrus Extract

CitroBio is a citrus extract wash for use throughout the entire food industry.
CitroBio is a citrus wash for sprouts, fruits,...

Stock Indexes

(Nov 21)
Dow Jones
0.69%
S&P 500
0.65%
Nasdaq
1.06%

Commodities

(Nov 23)
Brent Crude Oil
62.820
Coffee "C"
127.00
Gold
1,290
Silver
17.065