Franchises: How to Choose the Best Location?

Evaluating the commercial environment of each sales point of, for example, a bakery chain, is key to sizing the turnover potential of each location, a fundamental input for efficiently designing the expansion plan to compete in other micromarkets.

Thursday, September 17, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the bakery and pastry chains operating in Central America. Below is an extract of the study's findings.

Highlights of the analysis for the Central American countries

Costa Rica:


The bakery chain Musmanni, located in the Paseo de la Unión Europea, in the surroundings of La Merced, in San José, has a potential market of 38 thousand people 15 minutes away on foot, who together spend about $24 million monthly. When analyzing the interests of this group of the population, they detail the data that of the total of consumers, 18% are interested in desserts and 11% in baked goods.

El Salvador:


When analyzing the potential demand for Shaw's restaurant and bakery located in the Metrocentro shopping center in the country's capital, it can be seen that within a 15-minute drive there is a target market of close to 606,000 people, who together spend more than $170 million per month. When the main interests of these people are analyzed, the survey shows that of the total number of consumers, 24% are interested in desserts and 13% in baked goods.

Guatemala:


15 minutes away by car from the San Martín bakery and pastry shop, which in the capital of the country is located in the Pradera Zona 10 shopping center, there is a potential market of 235,000 people, who together spend close to $76 million monthly. When evaluating the interests of this segment of the population, the data show that of the total number of consumers, 26% show interest in desserts and 14% in baked goods.

Panama:


The Venecia bakery, located in the capital city of San Francisco, has a potential market of 479,000 people, who together spend about $69 million per month and are within a 15-minute drive. When analyzing the interests of this group of the population, the data show that of the total number of consumers, 26% show interest in desserts and 14% in baked goods.



In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map includes, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any sales point.

Contact us for more details of the tool








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