France Increases Consumption of Organic Products

The French market for organic products grew by 10% in 2011, despite the crisis.

Wednesday, August 8, 2012

From a press release by Procomer:

Despite the crisis the consumption of organic products in France has increased.

In ten years, the French "bio" market, despite the crisis, has maintained the interest of consumers. The market has grown ten percentage points in 2011 to reach a turnover of around 4 billion euros, while French household consumption has declined by 0.5% on average for 2011, partly due to decreased spending on food, according to the National Institute of Statistics and Economic Studies in France.

The evolution of organic production has been positive in all sectors, but the areas which have had the most development is fruit and wine. At the same time, it organic certification for processing and distribution has also developed, with the number of operators increasing from 5,390 in 2001 to 12,000 in 2011. The organic food market, which barely reached one billion euros in 2001, has grown to 4 billion euros in 2011.

A wider range of organic products offered to consumers has encouraged regular market growth. Currently 80% of sales are in retail and specialty stores. One explanation for this growth is that 83% of French people agree with the idea that organic products help preserve the environment and 77% are convinced that they are better for health. In addition 56% of consumers believe that it is normal for organic products to be more expensive than conventional ones.



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This increase in demand for organic products is reflected by the increase in space for these products on supermarket shelves and the opening of shops.

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