Formal Clothing: Incipient Recovery in Demand

In the context of the crisis in all markets of the region, the interest in formal garments collapsed, but in recent months the amount of digital consumer interactions associated with this type of clothing has begun to rebound.

Wednesday, October 21, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

In Panama the interactive report shows that between November 3, 2019 and May 10 of this year in the digital environment, interest in this type of clothing collapsed, but since June 7 the number of interactions began to increase. Until the beginning of September, searches were still on the rise.

In Costa Rica, the volume of searches on the Internet and social networks associated with formal clothing reported a sustained decline since March 15, but stopped its decline on May 24 and since that date the interest has registered an incipient recovery.

In Guatemala, the interest in these items has begun to recover slowly since April 12, and this behavior continued until the end of August. El Salvador is a similar case to Guatemala, since the interactions associated with the issue began to rebound on May 31st.

The interactive system details that in the case of the Honduran market, the trend shows an incipient rise in consumer interest in formal clothing, which began on June 14.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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