Footfall analytics: Woolworths Food Vs. Shoprite South Africa

Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.

Wednesday, November 24, 2021

The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.

Case study: Woolworths Food Three Anchor Bay Vs. Shoprite Woodstock,
Cape town, Sudáfrica

At PREDIK Data-Driven we conducted a detailed study of two retail supermarkets in the Cape Town city of Green Point, one of South Africa’s wealthiest suburbs: Woolworths Food and Shoprite. Read the complete article here


Do you need to implement this type of intelligence to ensure the success of your business? contact us!









this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

N1 City South Africa POI Analysis

December 2021

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.

Case Study: POI analysis of N1 City in Cape Town, South Africa

Foot traffic in a popular South African hardware store

December 2021

Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale.

Case Study

Footfall analytics: McDonald’s Vs. Burger King South África

December 2021

Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market.

The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.

Footfall analytics: Walmart Supercenter Vs. Kroger

December 2021

Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.

The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.