Footfall analytics: Walmart Supercenter Vs. Kroger

Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.

Thursday, December 2, 2021

The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.

Case Study

Footfall analytics: Walmart Supercenter Vs. Kroger Columbus, Ohio, USA

At PREDIK Data-Driven we conducted a detailed study of two clothing retail chains in the state of Ohio, USA, Walmart Supercenter and Kroger, both located in the city of Columbus.

In this case study, we analyze the mobility patterns and foot traffic inside and outside both supermarkets, in order to understand the behavioral patterns of consumers visiting both franchises. Read the full article here



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