The correlation between foot traffic, sales, and the success of pharmacy franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.

Case Study

Foot traffic analytics: Walgreens Vs. CVS Pharmacy, Houston, Texas, USA

At PREDIK Data-Driven we conducted a detailed study of two retail pharmacies in the estate of Texas, USA: Walgreens and CVS Pharmacy, both located in the city of Houston.

In this case study, we analyze the mobility and foot traffic inside and outside both pharmacies, in order to understand the behavioral patterns of consumers visiting both franchises. Read the full article here

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