Heat maps can be used to identify foot traffic patterns from a country-level scale to a more detailed level such as the infrastructure of a store or building.

Also Read: “Foot traffic Analytics in Department Stores“

At PREDIK Data-Driven we developed a heat map of the city of Madrid, the capital of Spain, with elegant boulevards and wide parks and famous for its rich collections of European art; in order to analyze the different areas where the highest amount of mobility is concentrated, such as blocks, squares, tourist areas, avenues, etc. Read the full article here

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