Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense.

Friday, December 17, 2021

Heat maps can be used to identify foot traffic patterns from a country-level scale to a more detailed level such as the infrastructure of a store or building.

Also Read: “Foot traffic Analytics in Department Stores

At PREDIK Data-Driven we developed a heat map of the city of Madrid, the capital of Spain, with elegant boulevards and wide parks and famous for its rich collections of European art; in order to analyze the different areas where the highest amount of mobility is concentrated, such as blocks, squares, tourist areas, avenues, etc. Read the full article here

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