Food and Beverage: Trends in Central AmericaInterest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.Monday, May 4, 2020
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region. (Illustrative image corresponding to the interests in Nicaragua. Fill the form to request data of the sector and country of your interest) In Guatemala, interactions related to fast food and alcoholic beverages prevailed among consumer interests. In the case of the Costa Rican market, the main trends included baked goods and soups. The Salvadoran market reported that the trends that have rebounded the most during the weeks of quarantine are fast food and liquor, while in Honduras it is reported that it was vegetables and soft drinks. In Nicaragua, in the context of the health crisis, interest in candy and wine has increased. This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality. This weekly tracking is part of the interactive online access report that we develop for our clients: "Information System for the Impact Analysis of Covid-19 on Business". ¿Busca soluciones de inteligencia comercial para su empresa?Request more informationNeed assistance? Contact us
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Consumer: What are they Looking to Buy Online?August 2020 Of the total number of people in Panama who are looking to buy products and services online, 35% are trying to buy some type of electronic equipment, 30% are exploring options to purchase a vehicle and 26% are looking to hire some financial service. Metamorphosis of the Salvadoran consumerJune 2020 The quarantine and restrictions decreed by covid-19 transformed consumer habits in El Salvador, and in this new context, consumer interest in fast food, e-commerce services and commercial vehicles has grown. Costa Rican Consumer in the "New Normal"June 2020 The social isolation and restrictions generated by covid-19 transformed the market dynamics in Costa Rica, and in this new business context consumers have increased their interest in food such as fruits and vegetables, e-commerce and pest control services. New Reality, New ConsumersMay 2020 In this context of commercial transformation, Guatemalan consumers have visited supermarkets less and have become more interested in e-commerce services. In addition, in recent weeks’ fast food has gained great interest among the population.
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