Food and Beverage: Trends in Central America

Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.

Monday, May 4, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.

In this report we analyze how the interests and preferences of the population of each Central American country in food and beverage products have changed since the first week of March up to date.

When analyzing the Panamanian market, it can be seen that, of the total products in the Food and Beverage category, baked goods and fruits and vegetables were the most sought after by consumers.





(Illustrative image corresponding to the interests in Nicaragua. Fill the form to request data of the sector and country of your interest)

In Guatemala, interactions related to fast food and alcoholic beverages prevailed among consumer interests. In the case of the Costa Rican market, the main trends included baked goods and soups.


The Salvadoran market reported that the trends that have rebounded the most during the weeks of quarantine are fast food and liquor, while in Honduras it is reported that it was vegetables and soft drinks.

In Nicaragua, in the context of the health crisis, interest in candy and wine has increased.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.


This weekly tracking is part of the interactive online access report that we develop for our clients: "Information System for the Impact Analysis of Covid-19 on Business".

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Metamorphosis of the Salvadoran consumer

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The interactive information system developed by CentralAmericaData monitors in real time changes in consumer habits in all markets in the region, with information that is essential for understanding the new business environment that has emerged quickly.

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CentralAmericaData's interactive information system monitors in real time the change in consumer habits in all markets in the region, with detailed information essential for understanding the new commercial environment that has emerged in an accelerated manner.

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