Food: Market Opportunities in Greece

Concern for health and a balanced diet, which goes hand in hand with the demand for food that is easy and quick to prepare, is one of the opportunities that can be taken advantage of by Central American exporters.

Friday, August 7, 2020

In the food market, the cultural variety stands out, due to the convergence of diverse culinary traditions generated by the relevance of tourism. The consumption of coffee has taken a greater boom in recent years because drinking a coffee is a reason for social gathering, says a study by the Foreign Trade Promoter (Procomer).

You may be interested in "Vegan Foods: Consumers and Potential Markets"

The document adds that "... Through the analysis of international trade figures, 65 products were identified as having indicative theoretical export potential to the Greek market, from the food (45%), agricultural (32%), livestock and fisheries sectors (23%). Specifically, these are products such as: pasta, fine bakery products, chocolate and other preparations containing cocoa, bananas, pineapples, watermelons, cassava, taro, other frozen uncooked fruits, leaves and other, and unroasted and non-caffeinated coffee.

It should be noted that in order to take advantage of these opportunities, it is necessary to know and consider the issues of access (taxes, non-tariff requirements and others), international transport logistics (transport offer and especially costs), the business model to be implemented (knowledge of distribution channels, differentiation vs. competition, sales prices to partners and/or final consumer), among others.
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Cassava Snacks: Potential Business

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Costa Rican businessmen who export cassava-based snacks agree that the product is accepted in different markets worldwide and that there are still opportunities to be exploited.

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The Guatemalan exporters' guild made available to specialty coffee producers the digital platform CoffeVerse, which is focused on expanding business opportunities and markets.

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Guatemalan Coffee in Germany

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The coffee growers' guild signed an agreement with the Guatemalan-German Chamber of Commerce and Industry to promote local production in the European country.

Directors of the National Coffee Association (Anacafé) explained that the agreement will facilitate the coordination of actions for the promotion and export of coffee from Guatemala to Germany, such as the generation of direct links between producers and buyers.

Business Opportunities in Morocco

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At least 183 products, especially from the food, metalworking and chemical sectors, stand out for their marketing potential in the Moroccan market.

The Foreign Trade Promoter of Costa Rica (PROCOMER), prepared the study "Mapping Morocco: the commercial gateway to Africa", which identified 183 products with theoretical potential to be exported to this destination.

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