Food: Market Opportunities in Greece

Concern for health and a balanced diet, which goes hand in hand with the demand for food that is easy and quick to prepare, is one of the opportunities that can be taken advantage of by Central American exporters.

Friday, August 7, 2020

In the food market, the cultural variety stands out, due to the convergence of diverse culinary traditions generated by the relevance of tourism. The consumption of coffee has taken a greater boom in recent years because drinking a coffee is a reason for social gathering, says a study by the Foreign Trade Promoter (Procomer).

You may be interested in "Vegan Foods: Consumers and Potential Markets"

The document adds that "... Through the analysis of international trade figures, 65 products were identified as having indicative theoretical export potential to the Greek market, from the food (45%), agricultural (32%), livestock and fisheries sectors (23%). Specifically, these are products such as: pasta, fine bakery products, chocolate and other preparations containing cocoa, bananas, pineapples, watermelons, cassava, taro, other frozen uncooked fruits, leaves and other, and unroasted and non-caffeinated coffee.

It should be noted that in order to take advantage of these opportunities, it is necessary to know and consider the issues of access (taxes, non-tariff requirements and others), international transport logistics (transport offer and especially costs), the business model to be implemented (knowledge of distribution channels, differentiation vs. competition, sales prices to partners and/or final consumer), among others.

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The coffee growers' guild signed an agreement with the Guatemalan-German Chamber of Commerce and Industry to promote local production in the European country.

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