Food: Importance of Packaging in Germany

When purchasing packaged foods, German consumers show a preference for small or personal sized packages and those which are transparent or colorful.

Friday, January 16, 2015

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

In the German market the issue of packaging is extremely important. It is not only an indispensable element for protection of the product, showing information regarding the use and conservation of food and drinks, but it is also the image that catches consumer's eyes making it a differentiator between brands . Moreover, it is one of the main signals regarding product quality, especially when it comes to new products. Consequently, continuous innovation in packaging is essential in this market.

The main trends that should be considered are:

Importance of environmental sustainability: Two options are recurrently observed recycling and causing the least amount of packaging waste or garbage. If it is made of recyclable material, this should be noted on the label, by using for example the "Grüner Punkt" (Green Dot). When the product is organic, the use of biodegradable packaging materials, such as those made with cornstarch is necessary.



More on this topic

Trends in Health Food Packaging

March 2015

Individual packages and innovation in packaging are part of the strategies used by the food industry in Latin America to improve the positioning of healthy packaged products.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

The Latin American region has shown a preference for choosing healthier options of packaged foods.

Biodegradable Packaging for Greasy Products

January 2015

A new type of biodegradable container has been developed for products containing liquid or solid fat which prolongs the shelf life of the food.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):

Biomat research group at the University of the Basque Country, has developed a new biodegradable packaging for fatty products, both liquid and solid, made from agro-industrial by-products, thereby contributing to sustainable consumption of raw materials and by-product recovery. The container is transparent and at the same time, an excellent barrier to ultraviolet light and gases such as oxygen. Multilayer laminates are usually used as a barrier to gases, however, the product developed by Biomat group is monolayer, thus greatly reducing its cost. Furthermore, it can be heat sealed and is printable.

Trends in the Flexible Packaging

November 2014

In Central and South America the use of this type of packaging grew by 50%, going from nearly 5 billion units in 2008 to 7 billion in 2013.

From a statement issued by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The market for flexible packaging (such as those used in sauces and mayonnaise) in Central and South America has experienced rapid growth over the past five years, increasing by 50% in volume, going from nearly five billion units in 2008 to 7 billion in 2013, according to a recent report by PCI Films Consulting. The largest categories of individual final consumption were mayonnaise and tomato sauce (not ketchup), each having 16% and 23% of the volumes, respectively.

Trends in Food Packaging

May 2013

Consumers prefer lightweight packaging that is imanageable and labeled with detailed information about the contents and forms of preparation and consumption.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

Convenience is the main feature that consumers look for in packaging.

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