Food: Fresh vs. Processed

In the current context of pandemic and changing habits, consumers are beginning to prefer fresh foods over packaged or processed foods, driven by the search for health and immune system benefits.

Thursday, December 3, 2020

The covid-19 outbreak led to changes in people's behavior and significant changes in consumption habits, which are reflected in the food product market.

You may be interested in "Food and Beverages: Trends in Central America"

According to an analysis by Costa Rica's Foreign Trade Promoter (Procomer), fresh foods have experienced gradual growth over time as consumers see the health benefits of eating fresh produce rather than packaged and processed foods.

According to the document, two types of consumers have emerged in this scenario of new trade reality:

1. Conventional (60% of total consumers): these tend to be higher, with lower incomes and from rural areas.
2. Contemporary (40% of consumers): tend to be young families, with medium-high income, from urban areas and with greater ethnic diversity.

Also see "Vegan Foods: Potential Consumers and Markets"

The analysis points out that "... while conventional consumers have a traditional approach to their purchases, contemporary consumers have an all-round approach to purchasing (newer) and searching for premium products."

These transformations are evident at a global level. For example, in the United States nearly half of shoppers indicate that they are buying more fresh produce than before the pandemic began. In China, the situation is similar.

The report notes that "... the purchase of fresh produce by UK shoppers has increased significantly since April, as they find it easier to find what they want in stores.

Healthy eating has increased as a priority for Brazilians since mid-April. Accordingly, the percentage of consumers who say they are buying more produce since the Covid-19 outbreak has increased significantly

Download the study "Global Trends in Fruit and Vegetable Marketing in the Time of Covid-19".

More on this topic

Consumption: What is Expected at the End of 2020?

November 2020

Food, beverages, liquor, household and personal care items are the categories that are expected to drive the rise in consumption levels in Central America during the last month of the year.

Despite the fact that 2020 has been a complex year for all business sectors, due to the covid-19 outbreak that generated a serious economic crisis in all Central American countries, sales are expected to increase considerably in December.

Macro Trends in the Food Industry

November 2020

Personalized food, health and well-being, sustainability, zero waste and taste and indulgence are the five macro trends that impact the food sector in this new commercial reality.

The pandemic resulting from the outbreak of covid-19 has essentially served as a driving force behind most of the trends that had been developing before the crisis, only slowing down those linked to sensory experiences, concerns about the use of plastic in packaging and preferences for imported options, since the context has stimulated the consumption of brands and alternatives of local origin, according to an analysis by the Costa Rican Foreign Trade Promotion Agency (Procomer).

Seafood and Changes in Consumption

October 2020

Because in today's business reality many people prefer to spend more time at home and cook their own food, the demand for easy-to-prepare processed seafood has grown.

At a global level, changes in consumer behavior have been reported, because of the quarantines decreed in several countries of the world by the outbreak of covid-19, people's habits, tastes and preferences have been changing.

Consumer Trends in the New Reality

September 2020

Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.

It has been six months since the first cases of covid-19 were detected in the region.

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