Food, Fitness and the New Reality

What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.

Thursday, June 11, 2020

The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors.  In this scenario of health crisis, healthy foods and products used for the general well-being of people have gained importance.

Studies carried out in the region state that eight out of ten Central Americans are interested in having a healthy weight and a balanced diet, so the consumption of fruits and vegetables, staying hydrated and reducing the consumption of some ingredients, is of great value.

See "Vegan Foods: Consumers and Potential Markets"

In this regard, a report by CentralAmericaData confirms that in Costa Rica, consumer interactions associated with fruits and vegetables are among the trends that have gained the most ground in the short-term trend. The records show that as of March 8, 2020, interest in these products has rebounded, a behavior that has continued until now.

You may be interested in "Food and Beverage: Trends in Central America"

A publication explains that "... 3 out of 10 Central Americans are characterized as Food Care Shoppers, this group prefers to eat healthy foods instead of exercising, although they always take the time to take care of themselves and consider themselves to be in excellent health."

Constantly exercising is another concern of a population group in the region. The article details that "... 19% of Central Americans are characterized by being Sport Care, this group is more curious because 30% are always experimenting with new products, in addition 52% take the time to take care of themselves and exercise is part of that break, 45% do some physical activity 2 or more times a week."

Also see "Beauty and Fitness: Trends in the Region"

It is estimated that in Central America, two out of every 10 people are a type of consumer known as a "Fit lover". These customers are usually concerned about their diet and physical activity, and are willing to go on new diets and buy innovative healthy products.

According to CentralAmericaData's research, during the weeks of quarantine in Central American markets, interest in activities such as yoga and pilates, and in personal hygiene and weight-loss products, reported a clear upturn.

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From a statement issued by the Foreign Trade Promotion Office (PROCOMER):

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