What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.
Thursday, June 11, 2020
The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors. In this scenario of health crisis, healthy foods and products used for the general well-being of people have gained importance.
Studies carried out in the region state that eight out of ten Central Americans are interested in having a healthy weight and a balanced diet, so the consumption of fruits and vegetables, staying hydrated and reducing the consumption of some ingredients, is of great value.
In this regard, a report by CentralAmericaData confirms that in Costa Rica, consumer interactions associated with fruits and vegetables are among the trends that have gained the most ground in the short-term trend. The records show that as of March 8, 2020, interest in these products has rebounded, a behavior that has continued until now.
A Martesfinanciero.com publication explains that "... 3 out of 10 Central Americans are characterized as Food Care Shoppers, this group prefers to eat healthy foods instead of exercising, although they always take the time to take care of themselves and consider themselves to be in excellent health."
Constantly exercising is another concern of a population group in the region. The article details that "... 19% of Central Americans are characterized by being Sport Care, this group is more curious because 30% are always experimenting with new products, in addition 52% take the time to take care of themselves and exercise is part of that break, 45% do some physical activity 2 or more times a week."
It is estimated that in Central America, two out of every 10 people are a type of consumer known as a "Fit lover". These customers are usually concerned about their diet and physical activity, and are willing to go on new diets and buy innovative healthy products.
According to CentralAmericaData's research, during the weeks of quarantine in Central American markets, interest in activities such as yoga and pilates, and in personal hygiene and weight-loss products, reported a clear upturn.
Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.
It has been six months since the first cases of covid-19 were detected in the region.
Because there are customers who demand gluten-free food, vegan food or dishes that adapt to the ketogenic diet, companies in Costa Rica can exploit new market niches.
The number of consumers who demand specialized food is rising in the Costa Rican market, so some restaurants have changed their menus to meet the demands of customers.
A report by the Foreign Trade Promotion Offices says that healthy, gourmet and halal products top the list of foods most demanded by consumers in the country.
From a statement issued by the Foreign Trade Promotion Office (PROCOMER):
A dynamic economy and the high purchasing power of consumers in Singapore opens up opportunities for Costa Rican exporters sending products to this market and other Southeast Asian countries.
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