Food Delivery: What Do Consumers Demand?

Chicken, burgers, desserts, Asian and Mexican food, are some of the most demanded prepared foods under the home delivery modality in Guatemala.

Monday, July 1, 2019

Data from the company Uber Eats, dedicated to home delivery of prepared meals in the country, specify that the "Poke Bowl", containers with marinated raw fish, on a basis of rice or quinoa, along with fresh ingredients such as seaweed, cucumber or avocado, is another of the most purchased dishes by consumers who use the platform.

José María Volio, general manager of Uber Eats for Central America, explained to Prensalibre.com that "... among the favorite foods of Guatemalan users, chicken stands out and other curiosities such as desserts, these types of users are the most faithful in the number of orders."

You may be interested "Restaurants: Trends and Preferences in Guatemala"

Businessmen in the sector have identified that more and more customers prefer to order at home rather than go to a restaurant.

In this regard, Jose Roberto Fernandez, director general of Francorp Central America, detailed that "... Another phenomenon that has occurred is the change in consumer behavior of customers, because more and more order at home, some of the brands that advises Francorp have reflected a decrease in the number of diners attending restaurants, and responds to the variety offered by applications that did not have before."

Research by CentralAmericaData indicates that the Guatemalan population with the highest average income shows interest in German, Greek, Italian, Vietnamese, Middle Eastern and Japanese cuisine.

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More on this topic

Restaurants: Less Profits in the App Era

November 2019

The growing tendency to order food from home through digital platforms is causing a decrease in business profits, as they must assume the cost of service delivery commissions and sometimes those of additional promotions offered by the applications.

Digital applications such as Uber Eats, Hugo App, Go Pato, Glovo and Rappi, which offer in Costa Rica the service of home delivery of food and other items, have gained much popularity among consumers, so restaurants have had to adapt their internal processes to this new trend.

Pizza Market: Competition Increases

September 2019

In Panama, in the last three decades the business has been growing, which is reflected in the considerable increase in franchises, which compete for a share of the market.

The first international franchises to reach the country were Pizza Hut and Domino's Pizza in 1987 and 1988, respectively. Then others were established such as Tamburelli Pizza & Pasta, Athen´s Pizza, Ciao Bella Pizza, Pizzería Italiana and Napoles.

What Kind of Food do Guatemalans Prefer?

May 2019

13% of consumers are interested in Japanese cuisine, and about 74% of them are between 15 and 30 years old, and have a high level of purchasing power.

An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who express interest in cuisine and gastronomy from different countries and styles. [GRAFICA caption="Click to interact with graphics]

Sharing Economy Grows in El Salvador

November 2018

Uber Eats food delivery application will be available in the country from November 23rd and will start operating with 150 affiliated restaurants.

Representatives of Uber Eats for Central America informed that in the first phase of operation, the application will cover food deliveries in some areas of the Metropolitan Area of San Salvador.

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