Fogel Ships Refrigerators to South Africa

Guatemalan company Fogel has shipped a total 10.000 “froster” refrigerators to the African country; they will be used to cool Castle Lite Beer.

Friday, June 11, 2010

Said beer is manufactured by South African Breweries (SAB), who dominates 98% of the South African market.

On 2009, SAB ordered 5.000 refrigerators from Fogel, in preparation for the World Cup, and doubled the order on 2010.

Jacobo Tefel, Fogel’s executive president in Central America, detailed that this is the company’s first venture outside the Americas. In addition to South Africa, they plan to expand to Tanzania, Ghana, Mozambique, Zimbabwe and Botswana, where they plan to ship 40.000 refrigerators over the next three years.

More on this topic

New Markets in Order to Overcome the Crisis

April 2009

Fogel Group is selling its industrial refrigerators in South Africa, where it has already sent 20 containers.

The fall in demand in the traditional markets of the Guatemalan industrial refrigerators factory, Fogel Group, led the company to venture into new markets such as Tanzania, Ghana, South Africa, Argentina and Chile.

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