Florida Ice and Farm celebrates 100 years

Despite the impending elimination of tariffs on foreign brands, its dominance of the local market will continue.

Thursday, September 25, 2008

The Lindo Morales brothers formed the Florida Ice and Farm Company in September 1908, not even they imagine that the company would take off like eagle and gain almost "imperial" like dominance of the Costa Rican beer market.

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Beer Market in Costa Rica

September 2009

Beer imported from the US and Germany compete with with similar prices to those of local brands.

The entrance in effect of CAFTA-RD implied a tariff reduction of 15% to 11%, for U.S. beers. This tariff will be gradually reduced to 0%, at a rate of 1% per year. Currently, most imports come from Mexico and Nicaragua.

2008: The Winds are Against Florida Ice & Farm

June 2009

Several factors have affected the brewery: the depreciation of the colon, the real estate crisis, the purchase of Kern’s and Pepsi, and the Draconian transportation law in Costa Rica.

“If you drink don’t drive, if you drive don’t drink.” The new transportation law of Costa Rica, with rigorous sanctions that could even include the seizure of vehicles for drinkers behind the wheel, has caused a reduction in the consumption of beer. This is added to the depreciation of the colon, which has generated losses due to the exchange rate, and a greater participation in the project Reserva Conchal that naturally has been affected by the real estate crisis.

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