Fitness and Wellness: Trends and preferences in Guatemala

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An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and interests of people who indicate a preference for certain fitness and wellness activities. Click to interact with graphicClick to interact with graphic

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The population with the highest average income in the country shows interest in bodybuilding, running, weight training and yoga. When each segment is analyzed, 5% of the population shows interest in bodybuilding, and of this group of consumers, 7 out of 10 are between 21 and 45 years old.

13% of the population is interested in running, and 44% of these consumers are between 21 and 30 years old.

In the case of yoga, for example, 10% of Guatemalans report interest in this type of activity, and of that portion of the population, 42% are between 21 and 30 years old.

On the other hand, the analysis details that the population with lower consumption capacity shows interest in meditation and physical conditioning exercises.

When analyzing the general population, 14% show a preference for meditation, and 42% of this segment are between 21 and 30 years old. On the other hand, 29% of all consumers in the country are interested in fitness activities, and of that group, 7 out of 10 are between 21 and 45 years old.

CentralAmericaData provides information on the interests, preferences and characteristics of consumers in Central American countries. Through the combination of sociodemographic variables, mining methods and macrodata analysis, we can identify patterns of consumer behavior in any market.

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Size of the Company:* Choose one... Less than 100 employees Between 100 and 500 Between 500 and 2500 More than 2500

Industry:* -None- Agro Alimentos y bebidas Construcción e infraestructura Banca y finanzas Farmacéutica y salud Servicios Retail Automotriz Energía y minería Química y plástico Bienes Raíces Educación Bienes de consumo Industria y manufactura Transporte y logística Telecomunicaciones Administración pública

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