Fitness Centers, Locations and Business Strategies

World Gym, which in El Salvador is located in Antiguo Cuscatlan, has a potential market of 266,000 consumers 15 minutes away by car, of which 13% are interested in yoga and 12% in weight training.

Monday, December 7, 2020

Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the fitness centers, which operate in the countries of Central America. Below is an extract of the study's findings.

Highlights of the analysis for the Central American countries


Costa Rica:


Analyzing the potential demand for the Smart Fit gym, which operates a fitness center in the country's capital city at the Expreso shopping center, Tibás, it can be seen that within a 15-minute drive, there is a target market of close to 335,000 people, who together spend more than $214 million per month. When the main interests of these people are analyzed, the analysis shows that of the total number of consumers, 29% are interested in physical fitness exercises and 10% in yoga.



Guatemala:


Futeca Gym, which in the country's metropolitan area is located in the Futeca shopping center, has a potential market of 152,000 people within a 15-minute drive, who together spend nearly $50 million monthly. When evaluating the interests of this segment of the population, data shows that of the total number of consumers, 7% show interest in weight training and 36% in fitness exercises.

Panama:


Power Club, which is located in the capital of the country in the Soho Mall, there is a potential market of 535 thousand people within a 15-minute drive, who together spend close to $78 million monthly. When evaluating the interests of this segment of the population, the data show that of the total number of consumers, 33% show interest in cardiovascular exercises and 7% in exercises with weights.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any sales point.

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