Fishing Sector: Opportunities for the Region

The growing uncertainty about the safety of seafood products exported from China, one of the world's leading producers, could represent an opportunity for Central American countries to gain some insight into the global market.

Wednesday, September 16, 2020

In this context of new commercial reality, the retail channel will continue to be the main demander in the short term for products that are easy to prepare such as tilapia, salmon, trout, shrimp and others with which consumers feel more comfortable cooking at home.

You may be interested in "Food for Shrimp: Players in Central America"

According to the study carried out by the Promotora de Comercio Exterior (Procomer), "... It is also important for the sector to seek a greater diversity of clients, especially in the retail or institutional channel, since the traditional HORECA will probably continue to have a much lower demand. This will also have to go hand in hand with a restructuring of the pricing strategy, since these channels, and in general the final consumer, are not willing to pay the prices that restaurant or hotel chains have normally paid. In the short term a reduction in the volume demanded is expected, but above all a reduction in prices."

See "Seafood: Preferences and Potential Demand"

A trend that accelerated with the arrival of the pandemic and that can be capitalized on is the increased attention that consumers are paying to their diet and the nutritional contributions of the products they consume.

In this sense, the fishing industry has the advantage that it is very well positioned as a source of healthy and nutrient-rich protein, so finding ways to get these messages across as well as those that are easy to prepare at home could facilitate this transition of marketing channels, the document states.

Download full report (in Spanish).

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