Advertising Festival in Antigua Guatemala

On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".

Friday, August 2, 2013

During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.

Prensalibre.com reports: "Taking part in the Festival will be international speakers involved with strategic planning, print, digital media research, production and creative direction."

The entrance free for UGAP members is $200 and $225 for non-members.



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March 2018

The union of advertising agencies has reported that in 2017 they generated revenues of $443 million, of which $35 million corresponded to digital advertising.

According to figures from the Associated Advertising Agencies of Honduras (Apha), the $35 million invested in digital advertising in 2017 made this line of business represent the third largest revenue generating factor for the agencies, surpassing investments made in radio media, which were estimated at $19 million.

Antigua Advertising Festival - 8th Edition

July 2012

With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.

The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.

Panama: Increased Spending on Advertising

March 2012

Private companies and government agencies spent about $200 million in 2011 on different media, an increase of 8% compared to 2010.

The slicing up the country’s advertising pie, according to type of media, was as follows: television received 72.7% of the ads, being the favorite, next came newspapers, with 15.35%, then radio, with 4.67%; followed by magazines, with 3.8% and outdoor advertising, with 3.41%.

Advertising Grows by 18% in Costa Rica

January 2012

Industry saw revenues of $511 million in 2011, compared to $434 million in 2010.

Advertising in Costa Rica grew by 18% reporting revenues of more than $511 million in 2011, approximately $77 million more than last year, said the pollster Media Guru.

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