Fast food: What do Consumers have in Mind?

In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power.

Wednesday, August 12, 2020

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.

Below is an extract of the analysis:


In all Central American markets, most of the consumers who have expressed interest in the digital environment for fast food are women, who are largely located in a demographic range between 19 and 35 years old.




When analyzing the types of foods or beverages related to the interest in fast food, Guatemalan consumers classified as high socioeconomic level, quite often relate the terms fruit, soft drinks, pizza, salads and tacos with this type of products. In the case of the Honduran market, hamburger, fried chicken and dinner, are some of the words that people with high income associate to the topic.

In the digital environment of Costa Rica, organic food, hamburger, taco and snacks, are some of the types of food that consumers classified as high purchasing power most relate to the fast food market, while in El Salvador, hot dog, smoothie, salads and fruit, are four of the words that people of "medium-high" socioeconomic level most relate to this type of food.

The analysis details that in Panama, some of the types of food that have positioned themselves most in the minds of consumers of "high" socioeconomic level are pizza, organic food, hamburgers and snacks, and in the Nicaraguan market, tacos, snacks and pizza, are among the words that monopolize the digital interactions of consumers in general.

This summary is just one part of a more in-depth analysis that can be developed at the level of each country and type of food or restaurant chain, comparing with competitors and segmenting the results by areas, socio-demographic characteristics, purchasing power of individuals, store format, relationship with other terms associated with the product, among other details.

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More on this topic

Fast Food: What is the Best Location?

October 2020

Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.

Pizzas, Restaurants and Consumer Trends

September 2020

In Central America, nearly 13 million people search online and participate in conversations related to pizzas, with Papa John's, Pizza Hut and Domino's Pizza being some of the chains with the greatest presence in consumer interactions.

An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in food and all kinds of products or services, as well as restaurant chains and activities.

Restaurants: What do Costa Ricans Prefer?

January 2020

6% of Costa Rican consumers express interest in French cuisine, and about 85% of them are between 21 and 45 years old, and have a high level of purchasing power.

An analysis of the interests and preferences of consumers in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on the characteristics and people who show interest in the cuisine and gastronomy of different countries and styles. [GRAFICA caption="Click to interact with graphics"]

What Kind of Food do Guatemalans Prefer?

May 2019

13% of consumers are interested in Japanese cuisine, and about 74% of them are between 15 and 30 years old, and have a high level of purchasing power.

An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who express interest in cuisine and gastronomy from different countries and styles. [GRAFICA caption="Click to interact with graphics]

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