Fast food: Chain projects new investments

By 2021 in Costa Rica, the fast food restaurant chain Burger King plans to invest in the start-up of five new stores that will be located inside and outside the Greater Metropolitan Area.

Friday, January 22, 2021

According to information provided by the directors of the company, the new service points will be located in the surroundings of La Sabana, Alajuela, eastern sector of San José, Cartago and one outside the Greater Metropolitan Area whose location is still under study.

See "Fast food: Potential of the location of restaurants"

During 2020 and in the context of the pandemic, the restaurant chain bet on the Costa Rican market by investing in the opening of four new establishments. Currently Burger King operates 27 stores in the country.

Vladimir Monestel, Marketing Director of Burger King told that "... the company has bet on novelty, good prices and friendly and safe places in these almost 5 years (since it restarted operations in Costa Rica)" .

You may be interested in "Restaurants: Tastes of Costa Rican consumers"

Regarding the strategies applied in this context of pandemic, Monestel explained that "... the pandemic meant important adjustments for the company, but it managed not only to maintain its payroll but also opened points of sale and expanded its menu." For example, the company offered familiar products at an affordable price. In addition, it launched promotions such as free Whopper-flavored dog biscuits to those who bought a meal.

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