Fast Food: What is the Best Location?

Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.

Friday, October 9, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.

Highlights of the analysis for the Central American countries


Panama:



When analyzing the potential demand of McDonald's restaurant located on East 34th Street in the proximity of the Governor's Office of the province of Panama, it can be seen that at a distance of 15 minutes walking, there is a target market of close to 77 thousand people, who together spend more than $11 million per month. When the main interests of these people are analyzed, the analysis shows that of the total number of consumers, 29% are interested in fast food.




El Salvador:


Burger King, a restaurant in the capital of the country located on Los Proceres Boulevard next to the UCA, there is a potential market of 499 thousand people, who together spend about $140 million monthly. When evaluating the interests of this segment of the population, the data show that of the total number of consumers, 28% show interest in fast food.

Costa Rica: 

A 15-minute drive from Papa John's Pizzeria, which in San Jose is located near the Church of Scientology in Rohrmoser, there is a potential market of 472,000 people, who together spend about $300 million monthly. In assessing the interests of this segment of the population, data shows that of all consumers, 27% show an interest in pizza and 24% in fast food.

Guatemala: 

Wendy's, a restaurant located on the highway to El Salvador at the entrance to San José Pinula, has a potential market of 135,000 people, who together spend close to $43 million monthly. When evaluating the interests of this segment of the population, the data shows that of the total number of consumers, 30% show interest in fast food.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any point of sale.

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The Montblanc Shopping Center, in the Guatemalan city of Quetzaltenango, is a sales point that, at a distance of 15 minutes walking, holds a captive market of 35 thousand people who together spend $11 million, and of them, 11% show interest in Mexican food.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define promotional strategies accordingly, or also explore home delivery times from any sales point.

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In Panama, Plaza Arraiján shopping center and its surroundings is a point that at a distance of five minutes by car monopolizes a captive market of more than 34 thousand people, and of this group of consumers, 19% show interest in pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers.

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